Legislation lessons learned

By Jo Kent The arrival of summer may mean a bit of respite for many with time off work and holidays abroad, but for food and drinks suppliers and retailers impacted by the forthcoming high fat, salt and sugar (HFSS) measures, it’s certainly going to be a busy few months ahead. While some elements of…

What’s in a name?

By Ciara McCrory A few years back, while living and working in Australia, I was faced with the dreaded task of putting a ‘fun’ fact about myself on my business card. While my colleagues talked about their award wins and party tricks, I took the opportunity to right a wrong. “It’s actually pronounced KEER-AH.” Growing…

SEC Newgate Consumer appointed to handle UK PR for MyFitnessPal

SEC Newgate Consumer is delighted to announce that it has been appointed to represent MyFitnessPal in the UK.  This is the first time MyFitnessPal has engaged in PR activity in the UK with SEC Newgate Consumer proposing a campaign which creates a relevant and newsworthy launch, influencer and media press trips – both in the…

Tweet, Cancel, Repeat

By Ciara McCrory Last week, TikTok influencer and self-proclaimed ‘big sister’ of the internet, Christina ‘Tinx’ Najjar, fell from grace as hurtful, fatphobic and somewhat questionable Tweets resurfaced from her past. While Tinx was quick to issue an apology, saying she was “ashamed and embarrassed” by her mean-spirited posts, the internet hoards seemingly weren’t feeling…

SEC Newgate UK’s Outlook for 2022

By members of the SEC Newgate UK team At the end of another tumultuous year socially, politically, economically and environmentally, we asked our colleagues for their views on the themes that are likely to dominate in 2022.    The collective sigh of relief that greeted the end of 2020 could scarcely have prepared us for another…

Re-launching The Midland Hotel, Manchester

By Rianna Spray Tips for running events post-pandemic Over lockdown, iconic Manchester hotel The Midland underwent a major refurbishment project, which was unveiled following the announcement that hospitality venues could reopen in the UK. A major investment for our client Leonardo Hotels, the consumer team was tasked with the challenge of hosting an all-singing, all-dancing…

Consumers get the (health) bug

By Joanna Kent The Covid-19 pandemic has dramatically shifted consumer behaviours, accelerating trends we’ve seen develop in recent years. From the mega boom in online shopping while the doors of retail stores were closed, to the rise of home-baking as consumers channel their inner Paul Hollywood, and the increase in e-gaming as people switch to…

A Return to Luxury – But Not As We Know It

By Paul McCaffrey Over the last year, the pandemic has seen many of us take break a from social norms and none more so than that of work attire. Many of us have been on video calls dressed in smart clothing whilst sporting tracksuit bottoms underneath. The shirt has been replaced by the hoodie and shoes…