SEC Newgate Consumer appointed to handle UK PR for MyFitnessPal

SEC Newgate Consumer is delighted to announce that it has been appointed to represent MyFitnessPal in the UK.  This is the first time MyFitnessPal has engaged in PR activity in the UK with SEC Newgate Consumer proposing a campaign which creates a relevant and newsworthy launch, influencer and media press trips – both in the…

Mandatory Calorie Labelling: A recipe for disaster?

By Emily Chen As of 6 April, all restaurants with 250 members of staff or more are legally obligated to declare the caloric content of each meal on their menus and websites. The supposed motivation behind the legislation is to ‘improve the nation’s health and tackle obesity levels’, however there is a large demographic for…