Tweet, Cancel, Repeat

By Ciara McCrory Last week, TikTok influencer and self-proclaimed ‘big sister’ of the internet, Christina ‘Tinx’ Najjar, fell from grace as hurtful, fatphobic and somewhat questionable Tweets resurfaced from her past. While Tinx was quick to issue an apology, saying she was “ashamed and embarrassed” by her mean-spirited posts, the internet hoards seemingly weren’t feeling…

I’ve got a text! Why more brands are calling on influencers

By Emily Davies With the highly anticipated Love Island final set to take place in less than a week, 3.3 million of us (myself included) have been tuning into ITV2 every night at 9pm. We’ve been watching the contestants navigate relationships and friendships, whilst residing in a luxurious villa in rural Mallorca – whether in…

The Reality of Influencers

By Adam Bull The term ‘influencer’ has turned a little sour during the pandemic, to say the least. What are they influencing? Who are they influencing? When no one has any money to spend and can’t go anywhere. There’s bitterness at their apparent ignorance and self-importance. The pandemic has really highlighted which job roles are…

The Rise of the Computer-Generated Influencer

By Adam Bull Meet Miquela. Miquela is an Instagram influencer, using her platform to show off her carefully curated outfits, her friends, and fun, vibrant lifestyle. She collaborates with all sorts of brands, from fashion to cars. She has even released a number of singles on Spotify. She is incredibly talented! Miquela is also not…

Rashford takes to Twitter – and he’s unplayable

By Jamie Williams, Senior Executive “I don’t even know what to say, just look at what we can do when we come together.”  Those are the words of Marcus Rashford after the Government U-turned and agreed to fund 1.3 million children to have free “school” meals during the summer holidays.  At the age of twenty-two,…