The comeback of Covid fear

By Ian Silvera It’s been simmering ever since the phrase “second lockdown” was muttered. Now anxiety over Covid-19 is bubbling up in the UK, according to leaked polling seen by The Sun. The survey data, which comes without a pollster or methodology behind it, showed that 31% of voters now say they are worried about the…

Covid restrictions expected to last beyond Christmas

By Ian Silvera Freeze the eggnog, hide the Santa hats and put the prezzies on hold – this isn’t looking like it is going to be all over by Christmas, as Boris Johnson once openly hoped. Instead, the pandemic is rumbling, silently (like a background VHS fuzz), on. Now the UK government is even considering Covid…

Tell me what I want to hear – Targeted personality messaging

By Adam Bull, Newgate Research Who knows you best? Your mum? A sibling? Your spouse perhaps? Well, if you “like” over 300 pages on Facebook, the answer is actually Facebook. That’s according to Patrick Fagan (former Head of Psychology at Cambridge Analytica) in his presentation at Nudgestock 2020. He spoke at length about all sorts…

Why normality is still off the table

By Ian Silvera, Account Director Easing lockdowns haven’t eased concerns about Covid-19 or the economy as polls show growing scepticism about the future. Just one in three Americans, for instance, approve of the way President Donald Trump is handling his country’s response.  Research from Ipsos MORI for ABC News, of more than 700 respondents between 8…

It’s a commentary of two halves

By Dan Clay, Managing Partner, Newgate Research UK An interesting report was published earlier this week describing the results of a study by a Danish research firm (RunRepeat) into the live, English-language commentary from 80 games across Premier League, Serie A, La Liga and Ligue 1. Over 2,000 comments were analysed, alongside the players these comments were…

Plotting a course through the fog of Covid

By Jake Pryszlak, Associate Partner Business, governments and individuals have all taken dramatic action in the face of COVID-19. Change has been delivered with speed and at a scale we have never seen before.  It may be in common parlance to say we delivered five years’ change in five weeks but when you are moving…

Travel is on the Aussie mind

By Ian Silvera, Account Director Research reaches us from Down Under that Australians are hoping to travel more domestically and to New Zealand as the country starts to open-up. Our colleagues at Newgate Research Australia have crunched the figures following a survey of 1,200 people, finding that nearly a quarter of respondents (24%) expect to travel within their…

The public’s current temperature

By Ian Silvera, Account Director As we hopefully head toward a much-awaited vaccine and lockdowns continue to ease, business leaders, policy makers and government’s need to take heed of what the public and consumers have to say, how they are acting and what they are thinking.  There has been a deluge of opinion polls –…

Australia shows the challenges faced in reopening borders

By Tom Carnegie, Consultant Australia is one of the lucky countries that has managed to get on top of COVID 19 early. As the nation continues to relax its restrictive measures, one major issue is the freedom of travel both domestically and internationally. Newgate Australia has polled 1,224 Australians and found that the majority support…