An Australian lesson in how to respond to a crisis

By Jamie Williams Australia has confirmed that it was come out of its first recession in three decades. The latest figures released today show that the economy grew by 3.3 percent in the third quarter – far higher than expected. Staggeringly, data also shows that the recovery represents Australia’s largest quarterly increase in GDP since…

The comeback of Covid fear

By Ian Silvera It’s been simmering ever since the phrase “second lockdown” was muttered. Now anxiety over Covid-19 is bubbling up in the UK, according to leaked polling seen by The Sun. The survey data, which comes without a pollster or methodology behind it, showed that 31% of voters now say they are worried about the…

Covid restrictions expected to last beyond Christmas

By Ian Silvera Freeze the eggnog, hide the Santa hats and put the prezzies on hold – this isn’t looking like it is going to be all over by Christmas, as Boris Johnson once openly hoped. Instead, the pandemic is rumbling, silently (like a background VHS fuzz), on. Now the UK government is even considering Covid…

Media protest hype masks Australia’s silent majority

By Ian Silvera Anti-lockdown protests may have dominated the news Down Under over the weekend, but the virus-related media hype and excitement was not reflective of the current Australian psyche.  The country’s silent majority actually support mask wearing (92% of Victorians back the measure) and 70% of Australians say they would definitely or probably choose to be…

Brits want to share vaccine – but won’t use it on their children

By Ian Silvera, Account Director Welcome to the lexicon, ‘vaccine nationalism’. You join phrases such as ‘more, now than ever’ and the ‘new normal’ as the Corona virus ushers in a new language around pandemics and how we deal with crises.  The latest riff has been popularised by the World Health Organisation, which has urged…

Tell me what I want to hear – Targeted personality messaging

By Adam Bull, Newgate Research Who knows you best? Your mum? A sibling? Your spouse perhaps? Well, if you “like” over 300 pages on Facebook, the answer is actually Facebook. That’s according to Patrick Fagan (former Head of Psychology at Cambridge Analytica) in his presentation at Nudgestock 2020. He spoke at length about all sorts…

Growing pessimism despite treatment breakthrough

By Ian Silvera, Account Director It’s still ultimately out of our control. That is unless you’re one of the boffins in Oxford working on ChAd or, to give the trial Covid-19 vaccine its full name, ‘ChAdOx1 nCoV-19’. You would be forgiven for feeling a renewed sense of hope after medical journal The Lancet published positive…

A second wave of pessimism

By Ian Silvera, Account Director Maybe it’s the way Patrick Swayze’s character treated Keanu Reeves (aka Johnny Utah) in Point Break or that ice cream sundae that came shooting back up during a stomach-churning boat trip in Majorca, I’ve always had a strong aversion to second waves and that’s why recent Covid-19-related reports have been somewhat anxiety…