How insurance is making a difference for those living with dementia

By Vanessa Chance

This week the Alzheimer’s Society published some amazing news: we are looking at the first new drug in 15 years where trials show clear improvement in memory and language. This is truly ground-breaking and will help those living with dementia to be able to live more independently, travel and manage their own money.

In a humbling statement released by the Society, it praises the work of the pharmaceutical company that is working on this drug; but it also explains that this would not have been possible without the research that discovered the gene or the ground-breaking brain-scanning techniques developed in recent years. This is all research that is supported by the Alzheimer’s Society and made possible by donations.

This just goes to show how important it is to fund research and that breakthroughs are possible. However, we need to raise more money to keep funding research as we do not yet have a cure.

In two week’s time, Thursday 7 November, IUAD is working with the whole insurance industry to raise funds with its annual Insurance Day of Giving. Last year, the day saw long-standing rival insurance brokers challenging each other to raise the most funds and make a contest out of the day. It also saw senior managers return to the floor and serve tea and cake to those working in their call centres for donations. There were also the usual cake sales, dress down days and sponsored silences – but the industry came together to make a difference, in a way that I haven’t seen in any other sector.

Since IUAD’s launch in 2017, the campaign has raised £2 million for critical research programmes designed to transform the lives of people affected by dementia. Everything raised through the Insurance Day of Giving will directly fund groundbreaking work at the UK Dementia Research Institute (UK DRI).

I have worked in insurance for nearly a decade and in financial services for a lot longer. Despite the ups and downs we have seen in the sector, I am really proud to be part of an industry that is helping to make a difference for those living with dementia.  

For those working insurance, this is how you can get involved:

  • Sign up to do a three-minute challenge where you ask people to sponsor you to do something difficult for three minutes. There are suggestions on the LinkedIn page.
  • Run a fundraising event in your workplace, such as a cake sale or a back to the floor day for management where they serve the tea.
  • Make a personal donation here.
  • Support the day through social media to help get the message out to as wide an audience as possible:

More information about Insurance United About Dementia here:

More information about the Insurance Day of Giving here: