PROPERTY

SEC Newgate has the largest specialist property team in London. We have an innate understanding of the real estate spectrum underpinned by senior leadership with in-depth industry knowledge and established media relationships.


We provide specialist communications advice to clients across the property spectrum from supporting fundraisings, helping secure planning permission, building corporate reputation, issues management, placemaking through to promoting apartments, office space and retail outlets.

From REITs, public affairs and placemaking to commercial, developer and prime residential, our experience spans international and regional markets creating hard-hitting campaigns through global channels. Insight informs everything we do with stakeholder and audience behaviour at the heart of our approach, committing to drive commercial difference.

We position property-focused funds as expert investors and highlight their successes to ensure a strong appetite from the investment community.

We build communication around deals to ensure appropriate recognition for achievements and to encourage a strong deal pipeline for our clients.

The teams’ experience spans companies including Berkeley, Lendlease, British Land, Capco, Countryside, Galliard, Wetheralls, Six Senses, Rosewood, Cain International, Bouygues – in markets including LA, New York, Hong Kong, Caribbean and UAE.

Resident Comms

More often than not proactive communications are focused on external audiences; be that to help generate a sale, drive brand awareness amongst new customer groups, or develop new relationships with stakeholders. 

Yet it is your residents and purchasers who will most likely positively, or negatively, review the quality of your homes and the way they are managed. And with the increasing use of public reviews, including Trust Pilot and Google, customer satisfaction is more important than ever. 

Seemingly minor incidents can quickly have a serious impact on your reputation; from construction issues such as contractors working outside agreed hours, to building management issues including poor maintenance of communal areas. 

Meanwhile bigger issues concerning service charges, property management, build issues and building safety are high on both the media and the Government’s housing agenda.

We work with freeholders, developers and managing agents to manage leaseholder and resident communications, advising on issues including building safety, remediation programmes, day-to-day construction issues and day-to-day building management issues.

We’re experienced at liaising with residents on a one-to-one basis (in person, over the phone or by email) or via resident associations, management companies and managing agents. 

Disruptor developers

The UK’s housing industry has never faced such pressure to deliver the new homes the country needs, and disruptors such as offsite manufacturers, modular home developers and airspace developers have a key role to play in meeting this demand. 

Leveraging our considerable expertise in the housebuilding and construction sectors, we can challenge the prevailing narrative. Our team has worked with some of the most established modular housing providers and airspace developers in the sector, even playing our role in ensuring airspace was considered within the permitted development rights (PDRs). 

Our in-depth understanding of the sector backed up by constant information sharing from advocacy teams mean we create astute communications campaigns to help to put you at the forefront of the conversation, create an impact and ultimately deliver on your business promises.

Student accommodation:

The UK student accommodation sector has been a star performer over the past few years and the team here at SEC Newgate UK has been at the helm supporting investors, developers, operators, agents and student accommodation search platforms. 

With deep sector knowledge both in the Purpose-Built Student Accommodation (PBSA) and Houses of Multiple Occupation markets, we can bring insight-driven campaigns throughout the lifecycle of developments which deliver impact and purpose. 

Branded residences 

Our team has extensive experience in raising the global profiles of some of the world’s most sought-after branded residences – via highly targeted multi-channel campaigns that speak to hard-to-reach high net worth audiences. 

Through thoughtful, well-aligned brand partnerships and events, media and content creator visits and experiences, and media storytelling, our campaigns bring to life the key USPs of each site, from brand equity and lifestyle to location and quality of design – and communicate the points of difference and value proposition of each development. 

As a rapidly growing sector across the globe - fast expanding in both geography and sub-segments - we position our branded residence clients at the forefront of this exciting, fast-paced sector.

Agents 

Our team has extensive experience working with leading agents, residential estate agencies and online agents.  

Underpinned by a deep sector knowledge, we curate targeted media campaigns consisting of a steady news engine and arrange interviews and briefings with a network of national, regional and local media contacts. In addition, we support the corporate narrative and messaging, draft thought leadership articles and Q&As, and deliver events that bring to life the core values, principles and vision of our clients. Our targeted approach ensures we effectively reach and resonate with each clients’ specific target audiences and stakeholders. 

Prime residential

Prime property is more than a specialism here, it’s a passion. 

The team has extensive experience in building meaningful, globally relevant profiles for a broad range of residential-led projects from landmark destinations to one-off luxury homes in locations spanning Prime Central London (PCL), prime UK cities and suburbs, Europe, the US and even The Maldives.

Familiar working with high net worth individuals across the globe, we offer a thorough understanding of how to effectively engage with and influence these notoriously hard to reach audiences. We use a dynamic and carefully tailored mix of international press editorial, storytelling and content creation, influencer relations, thoughtful partnerships and VIP events that bring to life the individual USPs of the property and place.

Fusing our knowledge of the sector – in house and agency side – and the international communications landscape, we help our clients craft compelling propositions and distinctive campaigns that resonate with audiences and stand out in this busy sector.

Interior design and architecture 

We know the importance of interior design and architecture, and the value it brings to people, places and property.  

We hold strong, long-standing relationships across the property sphere – from development and construction to architecture and design. Our well-connected network of clients and colleagues enables us to make meaningful introductions for mutual benefit, often establishing strategic partnerships with real commercial and brand value. 

We understand the need to prove the success of a development has been impacted by the choice of design studio and are well placed to deliver impactful results through editorial exposure, introductions, partnerships and events. 

Leaning on the latest trends, as well as the wider news agenda, we leverage a designer’s latest project to build positive brand alignment and raise the profile of both the name behind the design and the project itself – positioning the designer and their work at the forefront of the industry.  

Affordable housing 

Providing quality, safe and affordable homes is more important than ever, and registered providers of affordable homes are increasingly playing greater a role to support the Government’s housing ambitions.  

Expanding development portfolios, increasing mixed tenure and market sale delivery, utilising modern methods of construction and decarbonising existing stock are all boardroom priorities, often achieved through partnerships with key stakeholders like local authorities, the Government, NHS and Homes England.

We have significant experience working with housing providers across the country, including some of the largest developing housing associations as well as extra care providers, whilst we’ve also been involved in major affordable housing trade events and campaigns. 

We have successfully delivered briefs from local policy and community engagement projects at a regional level, through to generating sales and consumer interest for new developments within the national media. We also have extensive experience in creating winning award entries, corporate thought leadership campaigns to develop and enhance the profiles of key staff members, campaign creation and execution (including research reports), as well as content creation including social media, podcasts and video, roundtables and exhibitions. 

Proptech 

PropTech is reshaping the real estate industry and following the unprecedented events of 2020, the adoption of PropTech is continuing to accelerate at speed. At SEC Newgate UK, we have an innate understanding of the PropTech market. 

Our team has worked on a broad range of PropTech clients, from property portals and office search engines to digital property management platforms and advanced development tools. 

Through curating compelling content and investing time with a network of national, regional, industry and local media contacts - to deliver targeted media campaigns and briefings – as well as supporting with corporate narrative and messaging and delivering events that bring to life the core values, principles and vision of our clients, our omnichannel approach ensures we effectively reach and resonate with each clients’ specific target audiences and stakeholders. 

Our experience has seen clients become expert thought leaders in their fields, via focused campaigns and by securing speaker slots at conferences and webinars, building their profiles among new and existing audiences, helping to achieve both short and long term commercial goals. 

Placemaking and regeneration 

Regeneration and renewal of underused or redundant sites delivers so much more than new homes. When done well, the benefits of regeneration are felt throughout communities, be that new mixed tenure homes that meet local housing demand, improved transport infrastructure, increased commercial space and public green space, or opportunities for independent and local retailers to start new businesses and grow. Not to mention the improved safety that a new, accessible public realm brings, enabling residents, neighbours and visitors to live, work and socialise in vibrant new places. 

Often regeneration takes place in redundant or brownfield areas with industrial pasts and in areas not associated with residential use. Encouraging new visitors and residents to buy into these visions requires considered storytelling, true partnership working with existing communities and innovative meanwhile-use activations.

Effective placemaking, meanwhile, helps to create and develop identities and characters for these new areas, positioning regeneration sites as destinations in their own right.

We have worked on many of the country’s most significant regeneration schemes, driving interest and visitor footfall via events, content creation and media relations campaigns, whilst we also work closely with existing communities to deliver local engagement ambitions. We’re accustomed to working directly with regeneration partners, from developers, local authorities and housing associations, whilst engaging key local stakeholders and community organisations to ensure communications work effectively. 

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Key Contacts

Henry Columbine

MD, Communications

> Henry works with developers, investment firms and consultants to help them achieve clear commercial objectives.

Laura Leggetter

Co-Head, Communications

> Laura has 20 years of agency experience, across property, luxury hospitality and tourism.

Perry Miller

Head of London Office for Engage/Local

> Perry is our expert on community engagement, public consultation and securing planning consent.

Debbie Standen

Director, Communications

> Our global property marcomms expert, Debbie represents developers and projects in London, the UK and Europe.

Tali Robinson

MD, Communications

> Tali has 18 years experience working with major corporate property firms on global communications campaigns.


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