Bringing Six Senses Residences to the forefront of the brand residences sector

Whilst the Hotels, Resorts & Spa arm of the Six Senses brand is well recognised, there was a lack of awareness around Six Senses’ fast-growing Residential arm. With ambitious growth plans, SEC Newgate was tasked with raising the profile of Six Senses Residences and positioning it as a key player within the brand residences and global luxury property market. 

With branded residences one of the fastest growing sectors in real estate, activity needed to set Six Senses Residences apart for both B2B and B2C audiences and put it firmly at the forefront of the industry. 

SEC Newgate devised and implemented an integrated media and content campaign, encompassing opinion pieces, commentary and thought leadership from key spokespeople, as well as profiling of specific residences to provide tangible proof points of the brand’s USPs – all designed to increase its share of voice against market competitors.

All media outreach is carefully crafted and timed to ensure consistency of messaging in line with the wider brand values and initiatives, as well as leveraging new project announcements and milestones to maximise interest and conversation. SEC Newgate identified a selection of core topics for Six Senses Residences to champion, positioning key spokespeople as authorities in the sector on themes such as wellness, design and sustainability. 

To further bolster awareness, SEC Newgate arranges regular media briefings and interviews, designed to build trust and long-term relationships with key editors and senior journalists from national and international property and lifestyle publications. To date, these have included titles such as Bloomberg, The Times, Financial Times, LUX Magazine, Forbes, Elite Traveler, Country & Town House, and Spear’s Magazine.