Building awareness of a diverse investment trust

FGEN is a highly diversified, FTSE-250 listed renewable investment trust focused on private environmental infrastructure assets. Our role when working with FGEN was to educate investors on the attractive economics of FGEN’s portfolio’s and the experience its management team. 

We were engaged to build demand for FGEN’s shares among retail investors to ensure that there was a broad level of awareness of the company, this included working with the company to rebrand it from the previous name “JLEN” in order to bring them in line with Foresight Group LLP, the trusts’ investment manager. To build demand amongst shareholders, we designed a proactive, measurable media campaign which went beyond the traditional financial calendar work, positioning FGEN and its spokespeople as experts on the investment dynamics around environmental infrastructure and ESG. This was in addition to investment media introductions and providing education on the fund through events, site visits, video content and social media.

Whilst working with us, FGEN received 4 prestigious ESG awards won since 2020, with numerous additional shortlistings.