Introducing a disrupter to the market with impact and integrity

SEC Newgate was tasked to introduce this new challenger brand to the market with a careful balance of impact and credibility, building and protecting its reputation within the industry and among its target global audiences. 

Communications centred on three core goals: to educate, to inspire and to differentiate. We focused on generating highly targeted exposure coupled with powerful perception change by cultivating endorsement from the most well-respected consumer and industry titles from the outset. Carefully targeted and curated briefings and in-depth editorial pieces built thorough understanding and buy-in among key editors along with valuable relationships and loyal advocates among the likes of Bloomberg, FT, Evening Standard, PrimeResi and Mansion Global. 

Moving the story on from its founder, Daniel Daggers the agent, to DDRE Global the future of the real estate industry, we built credibility through an accelerating pipeline of tactical business news, talent profiling, fresh and provocative thought leadership, while working with HNWI clientele to utilise trophy property instructions for features and profiles that quickly cemented the brand’s leading presence in the global super prime landscape.

Within two years, DDRE Global was a prominent voice name in the real estate landscape, well established as the leader of the sector’s fast-emerging evolution and primed for its next industry-changing chapter: a Netflix series.