From fixture to flexible: BIBA and an evolving industry

For decades, the British Insurance Brokers’ Association (BIBA) Conference was a non-negotiable date in the insurance diary. Each spring, brokers, insurers, and service providers from across the country would descend on Manchester—or occasionally  London —for two days of speeches, networking, and, if we’re honest, a good dose of catching up over drinks.

But in recent years, the atmosphere has subtly shifted. While the BIBA Conference remains the largest event of its kind in Europe, it no longer feels like the industry’s mandatory annual reunion. So what’s changed?

A Reflection of Broader Shifts

It’s not just BIBA that’s evolved—it's the entire way the insurance world connects.

Remote working, changing travel budgets, and an increasing comfort with digital networking mean that for many, attending large in-person events is no longer a given. Some firms are sending smaller delegations. Others are choosing to attend on rotation, rather than as a full team.

Where once whole offices would make the trip, attendance now feels more strategic, more selective—and for some, more optional.

Still Leading the Conversation

Despite these changes, BIBA hasn’t lost its relevance. Far from it.

The 2025 theme, “A New Era,” recognises the pace of change the industry has experienced—and is still navigating. With keynote speakers ranging from broadcaster Clive Myrie to former England football manager Gareth Southgate, the agenda is packed with insight and inspiration. Sessions on the future of broking, AI, and evolving consumer needs aim to give delegates tangible takeaways.

Young Broker Day, now a staple of the second day of the conference, is a strong reminder that this event isn’t only about tradition—it’s also about shaping what comes next.

The Value Is Still There—It’s Just Different

There’s no denying that the energy of the conference has changed. The exhibition floor is still buzzing, but there’s a more focused feel to conversations. Attendees speak of “quality over quantity” in terms of meetings. Many cite the opportunity to form genuine partnerships and hear directly from industry leaders as the real draw.

What once might have been a social calendar highlight has matured into something more purposeful—no less valuable, but perhaps less flashy.

Looking Ahead

As the industry continues to evolve, so too will its flagship events. The BIBA Conference remains a key fixture, but it’s now part of a broader mix of engagement—from virtual roundtables to regional roadshows.

That’s not a loss; it’s growth. The conference is meeting its moment, reflecting the needs of a changing profession while continuing to offer a space for connection, learning, and forward-thinking.

So while the whole team may no longer pile into the train to Manchester each May, those who do attend still find plenty to make the journey worthwhile.