Elena D'Ovidio

Research Manager, Insight & Intelligence

https://www.linkedin.com/in/elenadovidio/

elena.dovidio@secnewgate.co.uk

With a background in social and commercial research, Elena is passionate about simplifying the complex and uncovering the story behind the data to land insights that drive positive impact for businesses, communities, and the wider society in which they operate.

Elena has extensive experience in helping to design and deliver bespoke research projects across Europe, North America, and the Asia-Pacific region, spanning methodologies such as brand tracking, communications evaluation, message testing, segmentations, and brand positioning.

She has worked across diverse sectors, including energy, financial services, consumer industries, and health and wellbeing, and approaches each new research challenge with a commitment to curiosity, empathy, and creativity.

Elena’s specialisms

We bring together the right mix of expertise for every project. Below are some of the sectors and services I specialise in.

Insight & Intelligence

We provide data-driven insights to build an objective case for action and identify the most effective ways in which to engage and influence.

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Financial & Professional Services

SEC Newgate's advisory team have specialist expertise across the Financial and Professional Services sector.

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Energy, Transport & Infrastructure

Meet our advisers and find out more about SEC Newgate's expertise across Energy, Transport and Infrastructure.

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Consumer Industries

SEC Newgate has extensive knowledge across the travel, retail and leisure sectors.

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Elena’s insights

Browse my latest articles from SEC Newgate’s news and views.

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News

Recent work

We always strive to bring the perfect mix of experience and talent to every project. Whatever the discipline, for us it’s all about delivering positive change for our clients.

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Elena’s specialisms

Insight & Intelligence

Financial & Professional Services

Energy, Transport & Infrastructure

Consumer Industries

Elena’s insights

The new age of insight? Questioning bias in an AI-powered world

Global stories, local expressions: The role of research in building unified brand narratives

From people to personas: A new era of synthetic research data?

Recent work