Elena D'Ovidio

Research Manager

https://www.linkedin.com/in/elenadovidio/

elena.dovidio@secnewgate.co.uk

With a background in social and commercial research, Elena is passionate about simplifying the complex and uncovering the story behind the data to land insights that drive positive impact for businesses, communities, and the wider society in which they operate.

Elena has extensive experience in helping to design and deliver bespoke research projects across Europe, North America, and the Asia-Pacific region, spanning methodologies such as brand tracking, communications evaluation, message testing, segmentations, and brand positioning.

She has worked across diverse sectors, including energy, financial services, consumer industries, and health and wellbeing, and approaches each new research challenge with a commitment to curiosity, empathy, and creativity.

Elena’s specialisms

We are a truly integrated team and strive to bring the perfect mix of talent and insight to every project. Below are some of the sectors and services I specialise in.

Insight, Research & Evaluation

We provide data-driven insights to build an objective case for action and identify the most effective ways in which to engage and influence.

Learn more

Financial & Professional Services

SEC Newgate's advisory team have specialist expertise across the Financial and Professional Services sector.

Learn more

Energy, Transport & Infrastructure

Meet the team and find out more about SEC Newgate's expertise across the Energy, Transport and Infrastructure sectors.

Learn more

Consumer Industries

SEC Newgate has extensive knowledge across the travel, retail and leisure sectors.

Learn more

Elena’s insights

SEC Newgate publishes a twice-weekly e-newsletter, as well as other regular sector-focused news and views. Below you will find the latest articles written by me or insights relating to my sector specialist areas.

View all insights

News

Global stories, local expressions: The role of research in building unified brand narratives

In today’s increasingly globalised world, many organisations are no longer operating...

News

From people to personas: A new era of synthetic research data?

The research industry is undergoing a profound technological transformation, driven by the...

Recent work

We always strive to bring the perfect mix of experience and talent to every project. Whatever the discipline, for us it’s all about delivering positive change for our clients.

View all