Navigating opinion to chart the course through complex, business-critical situations.
SEC Newgate Research is the market and social research arm of SEC Newgate, focusing on delivering research that informs decision-making around strategy, communications and engagement.
Our team has deep experience across key industry sectors, with core areas of expertise including opinion and behavioural research, reputation and stakeholder relationship research, policy and strategy research, communications and engagement research, retail shareholder research and employee research.
The team applies this experience in designing research approaches specific to each project using a wide range of qualitative and quantitative methodologies, from the traditional through to the more cutting-edge. These include in-depth interviews and focus groups, ethnography and observation, deliberative research forums and online communities, face-to-face, telephone and online surveys, and social media analytics.