By Dafydd Rees, Partner For UK television news the past few months appears to have been both the best of times and the worst of times. The COVID-19 lockdown brought both mass audiences and sky-high levels of public trust in broadcast news. And yet, in the commercial news sector falling revenues have resulted in cutbacks….
Category: Media Coverage
With trust in the media at a new low, we must do more to communicate its importance
By Jamie Williams, Senior Executive Last week, a YovGov poll found that over 50 percent of GB adults in the UK now see the British media as a “force for bad.” This is the first time that the monthly tracker has found that the majority of the British public hold this view. And in the space of…
It’s not just ice sculptures that melt
By Giles Croot, Managing Partner Emily Maitlis broke the rules. The country can see that, and it’s shocked that she cannot. She was the woman, remember, who always got to the truth. She tagged people with lazy labels if she disagreed. She should understand that public mood now. One of fury, contempt and anguish. A…
How to read the news like a pro
By Ian Silvera, Account Director The only good thing about tsunamis is that they eventually peter out. The same used to be said for major breaking and developing news events, which would whirl for hours, sometimes even days, and then die down. The news cycle, depending on the magnitude of the event, would be shifted…
Has COVID-19 mutated news creation?
By Rishi Banerjee, Associate Partner Viruses tend to mutate – as they transmit from person to person, they change in a bid to survive. Similarly, the way we create, and present news is continuing to evolve in an attempt to stay relevant. In an era plagued by accusations of fake news and bias, news corporations…
Above and beyond – maximising your sponsorship investment
By Guy Smith Richard Branson once said: “If your dreams don’t scare you, they are too small”. That certainly hasn’t been the case for serial adventurer James Ketchell. Despite suffering from depression as a teenager, leaving school without any qualifications and then surviving a near-fatal motorbike accident, he had a dream, a big dream. The…