Non-contact networking

By Alistair Kellie, Managing Partner Some of the more ‘experienced’ Hacks are saying that one of the toughest aspects of this pandemic is that they have been unable to network with Flaks and other contacts over a lunch or coffee.   Whilst in recent years the bottles of Picpoul have been replaced by Perrier (though not…

Subscribe or die

By Ian Silvera You still occasionally see horses and carts. The beasts are usually cantering towards a market fair and the riders are often made out in period dress. They never did die out, despite the popularisation of automobile thanks to Henry Ford and his Model T, but they’re a rarity, a nostalgic ride from…

Public service broadcasting comes into its own

By Jamie Williams In the last few weeks newspapers sales have reversed their long-term decline and TV news viewing figures surged to the highest levels in decades.    The big winner is the BBC – could it be that coronavirus has just saved the licence fee?  Only a month ago there was serious talk about the…

Companies are changing – but their comms must keep up

By Ian Morris The Financial Times’ recently-launched campaign, ‘The New Agenda’, calls for a reset of the principles of capitalism, promoting stronger corporate purpose beyond just shareholder returns. It is not alone. In August, the chief executives of many leading US corporations signed up to a statement by the US Business Roundtable affirming their commitment…

Above and beyond – maximising your sponsorship investment

By Guy Smith Richard Branson once said: “If your dreams don’t scare you, they are too small”.  That certainly hasn’t been the case for serial adventurer James Ketchell.  Despite suffering from depression as a teenager, leaving school without any qualifications and then surviving a near-fatal motorbike accident, he had a dream, a big dream.   The…

How not to pitch into broadcast

By Vanessa Chance For many clients, getting good broadcast coverage is the ultimate PR success and yet so many struggle with it.  On Wednesday, Newgate ran a seminar with ex-broadcasters on pitching to TV and radio, which was a real eye-opener for me. I was amazed at how much the visual dominates TV story selection….

Newgate event: How Not to Pitch Into Broadcast

Join us on Wednesday 11 September for our latest breakfast seminar, ‘How Not to Pitch Into Broadcast’. Speakers include ex-BBC correspondent Guy Smith and ex-ITV news editor Louise Male. Places are limited. Please email Vanessa Chance at rsvp@newgatecomms.com if you’re interested in attending. Full details below.

An employer brand masterstroke from an expensive blunder

Let’s raise a glass to Hawksmoor Manchester for turning an expensive blunder into a nimble employer branding success. On Thursday the restaurant confirmed on twitter that a member of staff had inadvertently given some customers a £4,500 bottle of Château le Pin Pomerol 2001 the previous evening instead of the £260 bottle they ordered. “What…