Is now the time for decentralised social media?

By Ian Silvera As Elon Musk’s $44bn acquisition of Twitter continues and his plans to promote more free speech on the platform have been partially unveiled, a very public debate has been triggered about the role of social media in society and its relationship with the rest of the internet. It should be of great…

Tweet, Cancel, Repeat

By Ciara McCrory Last week, TikTok influencer and self-proclaimed ‘big sister’ of the internet, Christina ‘Tinx’ Najjar, fell from grace as hurtful, fatphobic and somewhat questionable Tweets resurfaced from her past. While Tinx was quick to issue an apology, saying she was “ashamed and embarrassed” by her mean-spirited posts, the internet hoards seemingly weren’t feeling…

“If I were a rich man…”

By Clotilde Gros Once upon a time, the World’s richest man, had the craziest of dreams and bought one of the World’s largest social media platforms. The man, Elon Musk, has more than 80 million followers on Twitter and a controversial history on the platform himself. His offer to buy the platform is about ‘the…

Tesla Twitterstorm – Musk makes Twitter an offer it should refuse

By Tom Flynn Life moves fast on Twitter. A week ago, the news broke that Elon Musk had amassed a 9.2% share in the social media company, prompting speculation about his intentions. Next, he accepted a seat on the board. Then, he refused it. Yesterday, an investor announced plans to sue Musk for failing to…

Ukraine fights to stem social media disinformation

By Matthew Ford One of the key objectives in any communication campaign is to frame the debate. That means ensuring public discourse takes place where you are strong and where your opponents are weak.  Essentially, you need to make certain that your story is the one being heard most loudly. In this area Russia has…

New York Times Buys Wordle… many fans are ⬛⬛⬛⬛⬛…

By Gareth Jones Puzzle fans learned late last night that their favourite new online game Wordle has been acquired by the New York Times for an ‘undisclosed seven-figure sum’ and will move to their website at some point in the future. The game itself is barely three months old – created by software engineer Josh…

At $8bn per hour, the Facebook outage gave us a pause for thought

By Ian Silvera Just two years into his fledgling company’s operations, Mark Zuckerberg faced a “turning point” as then internet behemoth Yahoo! offered him $1bn for Facebook. The social media platform had 10 million users at the time, it wasn’t obvious it would eventually be worth around $1 trillion and go on to amass two…

Tread carefully in the coming ‘culture wars’

By Anthony Hughes There is a growing sense in the media at the moment that ‘culture wars’ are going to define the public and political discourse in this country in the coming years. Research by the American pollster Frank Lutz for the Centre for Policy Studies published last week, suggests that Britain is on its…

Can the government afford to get into a row with the England football team?

By Gareth Jones As we head towards the summer recess, the government appears to be facing difficulties on a number of fronts. The decision to end most coronavirus restrictions in England on July 19 is attracting increasing levels of concern from scientists and the general public -and today’s parliamentary vote on cuts to foreign aid…

Brands and celebrity – Has the game changed?

By Simon Gentry Kim Kardashian may have ushered in the age of the social media ‘influencer’, but it’s a fair guess that she didn’t foresee just how powerful it would end up being.  Brands have sought to associate themselves with celebrities for decades of course, but social media has supercharged the concept – and it’s…