Case Study - Building the voice of a Proptech innovator
Helping Locale raise its brand awareness through strategic media campaigns
WHAT DID WE DO
SEC Newgate was appointed by Locale, a leading occupier experience platform, to build its profile amongst existing target audiences as well as specific subsectors and establish its CEO Guy Windsor-Lewis as a thought leader in the Proptech sector.
We proposed an insight-led communications strategy which positioned Locale as a trusted innovator in occupier experience technology. This was focused on three main outputs:
Media relations, including news and digital content creation
Thought leadership, positioning Guy as an advocate of Proptech through opinion pieces and commentary
Awards, to showcase its expertise in the sector
Over the course of the strategic content campaign we successfully increased Locale’s share of voice and profile in sector press, helping the business to reach its key audiences with its messaging, and supporting its growth trajectory.
The impact of our work
Over 18 months our work delivered...
Totalling an audience reach of 10.1m
We created over 40 pieces of proactive content for the client
We curated and designed six award entries for the client