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Case Study

Case study - Unum UK

Positioning Unum as a leading employee benefits provider

What did we do 

SEC Newgate UK was appointed as Unum UK’s corporate PR agency to create a targeted, multi-channel communications and media programme to position Unum as a leading employee benefits provider.

Since appointment, Unum has been referenced across national and specialist trade publications promoting different areas of its benefits offering. SECN has also helped Unum to conduct a number of research pieces that SEC Newgate has leveraged to enable Unum’s spokespeople to build their profile, including a segment featured live on Sky News.

SEC Newgate have supported us in our ambition to ‘help more people’ across the UK by raising awareness of our products and services through targeted activity. We’ve been featured in national and specialist trade publications and continue to work with SECN to train and educate our spokespeople alongside seeking out further opportunities to build Unum’s profile externally.

Stuart Flint, Senior Manager, Marketing Operations, Unum UK

Our work in numbers

In 2022, SEC Newgate worked with Unum UK to achieve...

A 25% share of voice in its peer group

It also achieved 185 coverage pieces of coverage, across broadcast, national and specialist business media

Key contacts

Meet some of the team who helped to position Unum UK as a leading employee benefits provider.

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