Alistair Kellie

Practice Head, Communications

https://www.linkedin.com/in/alistairkellie/

alistair.kellie@secnewgate.co.uk

Alistair has almost 30 years' experience in corporate positioning and financial communications, advising a wide range of organisations both in the UK and internationally.

Clients have ranged from start-ups, HNWIs, boutiques and family businesses to PE houses, large multinationals, banks and global asset managers, to business advisory firms, industry trade bodies and government departments. Alistair has supported the launch of several businesses, helping to shape and articulate social purpose; he has advised on fundraising strategies, has supported and defended against high profile domestic and cross-border transactions; provided crisis and issues management; advised on rebranding strategies and has led a number of award-winning media and policy campaigns. He is listed in Spears500 as one of the UK’s leading reputation managers.

As well as leading the Communications Practice, Alistair runs the Pensions Advisory team, which provides strategic consultancy to the Trustee Boards of FTSE100 pension schemes. He started his career in public affairs before moving into corporate and financial communications.

He is a Trustee of the FairLife Foundation, volunteer rugby coach and father of three boys.

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Alistair’s specialisms

We bring together the right mix of expertise for every project. Below are some of the sectors and services I specialise in.

Strategy & Corporate Communications

We advise organisations through their growth cycle, from individuals and start-ups to global leaders.

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Financial Advisory & Transactions

We advise Boards on M&A, hostile takeovers, defence and restructurings, as well as long‑term investor and market communications.

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Crisis, Special Situations & Litigation

We provide immediate support and long-term strategic counsel to organisations facing complex reputational challenges or media scrutiny.

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Life & Pensions

SEC Newgate is one of the UK’s leading specialists in Life and Pension Scheme Trustee
communications, advising some of the UK’s biggest schemes, and life and pensions providers.

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Financial & Professional Services

SEC Newgate's advisory team have specialist expertise across the Financial and Professional Services sector.

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Alistair’s insights

Browse my latest articles from SEC Newgate’s news and views.

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News

I’m immensely proud to have been part of the team that originally founded Newgate Communications, which has now evolved to become SEC Newgate.

Alistair Kellie

Recent work

We always strive to bring the perfect mix of experience and talent to every project. Whatever the discipline, for us it’s all about delivering positive change for our clients.

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Alistair’s specialisms

Strategy & Corporate Communications

Financial Advisory & Transactions

Crisis, Special Situations & Litigation

Life & Pensions

Financial & Professional Services

Alistair’s insights

The power of composure in an unstable world

SEC Newgate launches landmark PR2030 report on the future of global communications and opens office in Kyiv, Ukraine

Eye on the Economy: Why America's economic mood matters globally

Communicating in chaos 2025: where do Americans go for trusted information?

Have we entered the ‘age of realignment’, and if so, what does it mean for businesses and how they communicate?

Is ‘fake news’ a case of disinformation, mis-information or is it something else?

Consumer Duty: An onerous but important step forward for the Financial Services industry

Pension stability questioned for the first time

How men can ‘LEARN’ to be better workplace allies

Recent work