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Reform has its Roundhead moment in Warwickshire

death tax
By Ian Silvera
09 September 2025
Strategy & Corporate Communications
Public Affairs & Government Relations
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The British political class found itself in Roundhead country over the weekend. A new rebellion had sought to fortify itself in Warwickshire as Reform UK held its annual conference at the National Exhibition Centre on the outskirts of Birmingham. 

For Nigel Farage’s party the issue at hand wasn’t that the King was divided from his country, as was the case with Charles I more than 380 years ago, but that Parliament itself no longer understood the chief concerns of the British electorate.

For Reform and its growing voter base (the party now consistently tops the opinion polls), Sir Keir Starmer’s Labour government increasingly looks economically inept and is merely copying the Conservatives’ miserable record on immigration. 

But though the stakes are high and talk of political unrest is heavy, most Reform UK members SEC Newgate encountered at the conference were hopeful. They cared deeply about future generations and treated the assembled media with respect, something The Sunday Times’ Josh Glancy acknowledged during a panel session with our very own Allie Renison. 

That mood of confidence and excitement from members was reflected by the party’s leadership. Farage used his headline speech to declare that he thought Reform was on track to win the next general election (and he could be right), with a call for members to be ready to fight an election as soon as 2027. 

But for the short term, there will be a great focus on the 2026 elections, where Reform will seek to unseat Labour in Wales, take on the SNP and Scotland and make further gains throughout the local authorities of England. 

To achieve this there is a small matter of convincing more voters to back them at the ballot box and that’s why Reform will be prioritising its Welsh and Scottish manifestos. 

The party has accordingly launched a recruitment drive for four additional policy officials. Two will focus on the central government, the other two will concentrate on the devolved administrations. 

It is also clear that an emerging think-tank ecosystem of new and established groups will play a growing role for Reform alongside formal party committees.

Having said all of that, Reform’s policy platform could be accused of starting with "vibes", not detail, while it is not easily pigeonholed into traditional left and right positions. Maybe new Head of Policy Zia Yusuf will rectify that? 

The thread going through Reform’s conference, however, was clear. It was one of fairness, hard work and restoring a sense of pride and prosperity. It is essential for business to understand this mood ahead of any engagement on detailed policy issues. 

As for whether Reform will stay the course, perhaps history has more lessons for us?

Though the Roundheads won the English Civil War, its Protectorate would eventually fail with the Restoration of the monarchy, followed by another usurpation in the shape of the Glorious Revolution.

The Whigs emerged as a political power, defeating the republican Commonwealth Men in the process, but they would ultimately be replaced by the most potent force in British party-political history: the Tories.