Why Davos still matters: Embracing a spirit of dialogue and elevating your impact

Each January, the world’s attention turns to the Swiss Alps as leaders from government, business, civil society, and media gather for the World Economic Forum (WEF) in Davos. Amid geopolitical tension, digital disruption, and climate urgency, some question whether Davos still matters.

The answer is yes, it matters.

Especially in 2026, as the Forum meets under the theme ‘A Spirit of Dialogue’.

The WEF frames this as an attitude of openness and cooperation across five shared challenges, from fostering collaboration in a contested world to deploying innovation responsibly. 

It’s a reminder of why Davos exists: as a neutral space for genuine conversation and trust-building in an increasingly fragmented global landscape.

The rise of corporate diplomacy

As my colleague Dan Doherty notes, “When traditional diplomacy steps back, someone has to step forward”.

With governments scaling back their international presence, businesses are stepping into roles once reserved for state actors. This rise of corporate diplomacy - where multinationals engage directly with governments, regulators, NGOs, and communities - makes Davos more relevant than ever.

Here, leaders don’t just discuss growth; they navigate geopolitical risk, forge cross-sector coalitions, and help shape the global agenda.

The enduring relevance of Davos

Davos remains one of the few places where presidents, CEOs, activists, and journalists meet face to face. These are conversations that virtual formats can’t replicate. This year, participants are being urged to go beyond slogans: to listen, broaden perspectives, and challenge assumptions.

Even critics acknowledge that, while exclusive, Davos plays a vital role in bringing together decision makers who might otherwise never meet. It’s a space where differences can be explored, conflicts defused, and cooperation rebuilt.

But the ‘Spirit of Dialogue’ is more than talk. It’s about building trusted relationships that allow organisations to navigate global shifts together.  

Advocacy and PR are now the baseline; trusted strategic advisory, authenticity, and meaningful engagement are the new currency of influence.

Setting the global agenda 

Davos doesn’t produce treaties, but it does shape priorities. Themes like stakeholder capitalism, AI ethics, and climate action have all gained traction here before spreading to boardrooms and policy circles worldwide. The Global Risks Report, launched at Davos, influences how leaders assess emerging threats - from misinformation to biodiversity loss - while cross-border challenges, such as energy transition and AI governance, benefit from the forum’s multi-stakeholder approach.

The SEC Newgate advantage

At SEC Newgate, we help clients show up at Davos, not just as participants, but as effective corporate diplomats. With a proven record at global gatherings from COP to Climate Week NYC and Davos itself, we specialise in shaping narratives and ensuring our clients are part of the conversations that matter. 

For Davos 2026, we’re building on the success of previous years with a comprehensive offer designed to help you cut through the complexity and exclusivity of Davos. As a SEC Newgate client, you’ll have an experienced partner by your side, delivering strategic access, compelling content, and curated experiences that maximise your impact on the world stage.

Our offer: Three pillars for impact at Davos

Connection:
We identify the right opportunities for your voice to be heard - securing access to premier gatherings, panel slots, and media briefings - then amplify your message through tailored content that resonates across multiple platforms, ensuring your impact extends far beyond a single moment.

Content:
Our award-winning Studio team captures high-impact video, photography, podcasts, and articles in Davos, creating dynamic assets to amplify your visibility and influence across all channels.

Convening:
Host your own event at the iconic Heimatmuseum, just off the main Promenade, or with our trusted partners at FT House, CNBC House, and Bloomberg House. Whether it’s a private dinner, roundtable, or reception, we design experiences that foster meaningful dialogue and lasting relationships.

Making every moment count

We don’t just attend events - we create opportunities for meaningful impact. From clear KPIs to measurable outcomes in media, stakeholder engagement, and reputation, we make every moment at Davos deliver value.

In a world where corporations must act as their own diplomats, Davos 2026 offers the perfect stage to practise the art of dialogue and elevate your influence on the global stage

You can read our Davos brochure here.

If you would like to speak directly to one of our advisers, get in touch davos@secnewgate.co.uk.