Case Study - CentralNic

Tasked with improving investor understanding of the online marketing and domain name provider, CentralNic, both in terms of its business and as an investment proposition, SEC Newgate launched a number of initiatives.

These included ongoing introductions to a wide range of equity analysts; reworking of all presentation materials; creation of video content to provide a succinct but impactful showcase of CentralNic’s fast growing online marketing solution; hosting of capital markets days to provide a deeper insight into the business beyond financial results presentations; regular presentations to the Private Client Investment Manager community; and ensuring a consistent drumbeat of press releases with accompanying media engagement.

This has ultimately resulted in increased analyst coverage, including secondary research, with Buy recommendations across the board; consistent media coverage in the investor and national press; broader investor interest with a better understanding of the business; and a share price that recently reached an all-time high.

In addition, SEC Newgate ran a number of digital campaigns for CentralNic in which sponsored content was created in order to highlight strong results, key developments and positive press coverage. This content was then disseminated to carefully targeted audiences of retail investors, via Twitter, and investment professionals, via LinkedIn. Ultimately, this resulted in tens of thousands of impressions and hundreds of click-throughs to CentralNic’s investor website and helped get their key strengths and best press coverage in front of the audience that counts.