The past decade has been a golden one for private financial markets. However, our clients continue to face a range of reputational opportunities and challenges.

Our private capital team includes strategic advisors as well as media, policy and ESG specialists across a range of asset classes including private equity, venture capital, private debt/credit, real estate, and infrastructure investment. 

Clients range from boutique single fund strategies to multi-strategy firms operating in the UK and globally, which provide private capital investment not typically available on the public markets. 

In addition to advising the General Partners of funds, we also act for portfolio companies backed by private capital across a range of industries and funding cycles.  

Our understanding of the demands and requirements of GPs and LPs, coupled with our specific industry knowledge, enables us to provide best practice advice.

Our expertise includes: 

  • Developing and implementing profile-raising campaigns for private capital firms and / or their portfolio companies to help and drive valuations.
  • Advising on new fund launches, fundraises, and potential exits via a trade sale or an Initial Public Offering.
  • Private capital-backed transactions, both investments and divestments.
  • Mitigating potential reputational issues. 

To learn more, contact us at

Key Contacts

Clotilde Gros

MD, Communications

> Clotilde advises on corporate profile raising, reputation management and crisis communications, specialising in the consumer and retail sectors.

Alistair Kellie

Co-Head, Communications

> Alistair helps position, promote and protect corporate reputations, both in the UK and internationally.

Polly Warrack

Director, Communications

Andrew Adie

MD, Communications

> Andrew advises organisations on communications strategy, storytelling and campaigns and on promoting and protecting reputation within the context of ESG, purpose and ethics.

Latest news