Case study - Increasing sales by 400% for Grace Han
WHAT DID WE DO
Luxury leather goods designer, Grace Han, tasked us with raising awareness of its product offering within UK luxury fashion media.
We planned and managed a media outreach campaign targeting fashion media to reach consumers with a high disposable income with key messages focused around quality, craftsmanship and design.
A reactive, newsjacking e-blast was distributed to fashion and celebrity writers, achieving mass coverage for the designer. At the end of 2020, the Duchess of Cambridge was also spotted with Grace’s Love Letter design generating widespread coverage in the national press.
Within three months of working with Grace Han we achieved coverage reaching over 800m consumers globally. In-depth interviews and standalone storytelling features were secured with HELLO!, Daily Telegraph and MailOnline with the MailOnline article resulting in a 400% increase in sales.
OUR IMPACT FOR GRACE HAN IN NUMBERS
Coverage reach of over 800m consumers globally
400% increase in sales
Meet our consumer and campaigns specialists helping Grace Han increase sales by 400%.
Recent articles and insights from our consumer specialists.