Case study - Strategic media planning & buying

As the cost-of-living crisis grips the nation, the impact is spreading far beyond household spending and affecting businesses across the country, including to the publications reaching key stakeholders for our clients.

With prices rising across the board, there is an increasing need to support the media commercially, as they support our clients editorially, to ensure they survive the current economic situation and can continue providing an important avenue for us to engage with their audiences.

At SEC Newgate, we advise clients on how best to use and leverage their media spend to achieve the best outcomes for their business. Through our services, including everything from strategic planning, buying, messaging guidance, delivery and design, we help our clients make their spend work hard for their business with measurable outcomes that will make a difference to the bottom line.  

Whether a big budget for a multi-platform annual campaign targeting numerous sectors, a bespoke disruptive brand campaign, or a reactive approach to key industry issues aimed at a specific audience, we ensure clients reach the right people at the right time. And importantly, support them in leveraging the editorial opportunities that can deliver.

In 2022 alone, we helped our clients reach over 5m key stakeholders with key messaging through tailored advertising campaigns in relevant sectors, opening the door for added value editorial opportunities to spread the word on their business and brands further still.