Case Study

Case study - Activating a bespoke influencer gifting programme for 1001

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Consumer Campaigns & B2B

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WHAT DID WE DO

To drive sales and awareness of 1001 Carpet Care NPDs with relevant and key influencer gifting, we created a carefully curated list of cleaning and lifestyle influencers and sent them bespoke gifts which mirrored each newly launched carpet cleaner and its scent.

We weren’t paying the influencer, so each gift needed to be creative and visually impactful. We also traded on good influencer relationships for coverage!

I’ve been working with SEC Newgate for a couple of years now on influencer outreach activations for new products. They have been a pivotal part of my product awareness plans. The activity was huge a success and continues to be so. SEC Newgate captured the feel for the brand and product so well that they hit the brief every time. I would certainly recommend them as an agency!

Arti Manthena, Brand Manager at 1001 (WD-40)